News flash: 24 / 7 easy access to millions of media assets

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Business need: Managing high-volume intake and extensive archive of news organization

In addition to a large volume of digital news content created daily, one major broadcaster owns millions of legacy physical assets including film, videotape in various formats, transcripts, show logs and other items.

While the organization had systems and resources in place, managing these media assets was overwhelming internal budgets and capacity and undermining the full value of this extensive library. To increase user confidence and utilization, it was determined that external content management and archiving expertise could increase user confidence and facilitate utilization to optimize news production and programming.

Business solution: Integrated media management for digital and physical assets

The company turned to LAC Group to create, implement and operate a proprietary, fully-integrated asset management system encompassing both digital and physical media assets. Based on
the assessment and recommendations of our content and archiving experts, LAC Group helped the client transform its media library into a 21st century resource, branded as the Digital
Research Center (DRC) and Video Resource Group (VRG).

The DRC involved team and resource consolidation along with the design and support of a web-based research portal for all users, organizing resources in one place with regularly updated tips, search suggestions and links. The VRG was organized into a centralized 24/7 team of media, content and archiving professionals who provide daily digital ingest, content priority and preservation digitization, enterprise digital asset management (DAM) administration, metadata, media research, order fulfillment and film and tape library warehousing services. Tapping into user analytics, needs and priorities are identified and addressed to give producers and other media professionals quick access to the most timely, accurate and relevant information, with a corresponding reduction in the circulation of cumbersome analog assets.

News studio on air

Business outcome: Enhanced news production and distribution

The client has gained a number of operational and financial benefits from the consolidation and management of its digital and physical assets. Multiple operations were reorganized into a centralized resource managed 24/7 by a team of media, library and content professionals with digital media management expertise. User access is fast and easy via a dynamic web portal that makes information directly available to the entire news division, no matter where the person or teams are located. From special events like presidential election-cycle coverage to daily local, national and world happenings, the client is empowered to efficiently prepare and report the news.

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