Major music company unlocks its video library

One of the music industry’s largest companies had over 50 years of music videos, documentaries, and film footage. The video catalog was not well organized and asset identification was poor, incomplete, or completely missing. Once organized and cataloged, the video library could be digitized over time based on historical value, commercial value, and alignment with artist news.

The first step was to move the catalog to PRO‑TEK’s facility in Burbank for asset identification, cataloging, and metadata schema creation. Metadata was then entered into our asset management system. Film was rehoused in custom archival containers for cold vault storage.

Using PRO‑TEK’s asset management system, our customer was able to review inventory data and prioritize film digitization and mastering. That work was done on PRO‑TEK’s high-resolution film scanners. Preservation of digital assets was done in two parts:

The music company preserved and organized 50 years of priceless video content which it now monetizes on ad-supported and subscription streaming services, as value-added supplemental material on record releases, and as licensed footage for film, TV, and advertising.